ICE, HD Radio Team Up

The mobile electronics buying group In Car Experts (ICE) has announced a “strategic marketing alliance” with iBiquity, makers of HD Radio, to offer products featuring the technology to its members.

“ICE believes that HD Radio technology as a feature has tremendous headroom with the consumer,” ICE’s director of vendor relations, David Schwartz, said as part of the announcement. “ICE Members provide expertise on the sales floor which generally is not available at big box stores. Additionally, many industry suppliers are working closely with iBiquity, which is a big positive for ICE members.”