Canon PowerShot Elph 310 HS

Sections: Cameras for Beginners, Point and Shoot

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CanonPowerShotElph-310-HS-pWith a slimline design and Canon’s advanced HS imaging system, this petite point & shoot marries performance and style so you can make a bold fashion statement when capturing great 12.1-megapixel shots or Full HD video—even in less than ideal lighting.


The sleek PowerShot Elph 310 HS comes in an array of luminous eye-catching colors—purple, blue, pink, green and silver—that are sure to complement almost any style. Its super slim body makes this camera pocket-friendly, so you can take it with you to parties and all your travels.


But its compact profile doesn’t mean you have to compromise on image quality. Powered by the Canon HS system, the camera delivers great shots in virtually any situation. Its 12.1 megapixels ensure images with excellent detail, and you can zoom into faraway subjects with its 8x optical zoom or easily photograph large groups of people with the 28mm wide-angle lens—all viewable on a large 3.0-inch LCD screen. And when you want to shoot video, you can capture 1080p Full HD video at the touch of a button.


To make your picture taking carefree, the camera is equipped with an intelligent image stabilization (IS) system engineered to deliver crisp, undistorted images in a variety of shooting conditions. The system automatically chooses from six modes (normal, macro, panning dynamic, powered and tripod) to optimize image stabilization for blurfree photos and video.


For novice photographers, there’s smart auto mode with 32 shooting scenes the camera will select for you. In smart auto, the camera automatically analyzes faces, brightness, colors, distance and movement and selects the best setting based on 32 predefined scenes for stills and 21 scenes for video.


“With a strong reputation of imaging excellence, Canon incorporates acclaimed quality, design innovation and intuitive engineering into each product,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies and Communications Group, Canon USA. “With the inclusion of advanced features, such as the HS system and HD video, we continue to reach new levels of performance and design to satisfy our users.”


And you’ll never miss fast-moving action with the Elph 310 HS and its high-speed burst mode. With the simple hold of the shutter button, the camera will capture up to 8.7 frames per second.


If you want to shoot Full HD 1080p video, the camera can optically zoom while filming and has a dedicated movie button for quick access to the video-recording mode. It also includes a movie digest mode that shoots a four-second video before capturing a still image and then automatically combines a full day’s worth of videos into one clip. And the PowerShot Elph 310 HS is also iFrame capable, allowing for quick and easy sharing and editing across multiple platforms and devices. $259.99.

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