Leica Camera, the venerable German camera and sport optics brand, opened the Leica Store and Gallery Los Angeles. Located at 8783 Beverly Boulevard in West Hollywood, the 8,000-square-foot space boasts an art gallery and store.
Offering the entire range of Leica products and accessories, photography books, printing and renting services, and select third-party accessories, the store is billed as a “unique lifestyle destination.” The gallery invites customers into a tranquil environment of artwork and books, with an outdoor lounge where people can relax and enjoy a conversation or photo book.
The gallery space was designed to celebrate photography and display exhibitions from a mix of established and up-and-coming photographers. It includes a library of collectable photography books curated by Martin Parr , and it will feature cultural highlights such as Yibai’s “Fake Leica,” a sculpture of enormous dimensions that is valued at $1 million.
Opening exhibits will showcase the work of world-renowned photographer Mary Ellen Mark ; Seal, the Grammy Award-winning singer and songwriter and self-proclaimed “photography geek”; and Yariv Milchan , a self-taught photographer educated in Paris and Los Angeles who was exposed early on to Hollywood photography.
“Our goal was to create a space that inspires our customers,” said Roland Wolff , vice president of Marketing and Corporate Retail. “Between events, gallery openings and Leica product launches, the Leica Store and Gallery LA will become a major hub in the world of Leica and photography.”
In addition to the interactive setting, customers can experience Leica products first-hand, such as the Leica M and S systems and the newly introduced Leica X Vario. The Leica Store and Gallery Los Angeles will be open seven days a week. leicastorela.com