TechnologyTell

Hasselblad Stellar Compact P&S for Advanced Amateurs

Sections: Point and Shoot, Professional Cameras

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Hasselblad-Stellar-cameraSwedish-based manufacturer Hasselblad, whose cameras were taken to the moon by U.S. astronauts back in the sixties, is set for another major launch—the Stellar point-and-shoot camera.

Stellar, a compact camera aimed at photo enthusiasts who want take photographs and shoot video without having to worry about f-stops and focal lengths, was fashioned at Hasselblad’s design center in Italy.

The new camera, which boasts a 20.2 megapixel Exmor CMOS sensor and Zeiss optics, is set for takeoff around the globe at top stores like Willoughby’s Camera in New York City, Harrods in the UK and Lane Crawford ’s in Hong Kong later this summer.

“The world has never seen a compact camera like this before,” said Dr. Larry Hansen, Hasselblad’s chairman and CEO. “The Hasselblad brand has always been about the highest quality and distinctive style, and we’ve created Stellar as a work-of-art capture device that you can simply point and shoot to acquire stunning pictures.”

Stellar will be available in six exotic wooden handle options, including walnut, padouk and zebra, with every handgrip carved from a raw block of wood. A carbon fiber handgrip alternative is crafted using the same compression moulding technique used by the aerospace industry.

“With Stellar, we have an extremely easy camera to use, but it comes with the exquisite image quality and high-end handling that all our customers expect from Hasselblad. Just point and shoot and Stellar’s advanced technology, combined with the magnificence of Zeiss lenses, takes care of the rest,” added Dr. Hansen.

The camera features a 3.0-inch high-res TFT LCD, 3.6x optical Carl Zeiss Vario-Sonnar T* 28–100mm f/1.8–4.9 equivalent zoom lens, Full HD 1080/60p video recording with manual controls and Dolby Digital Stereo Creator, a wide ISO sensitivity range for low-light performance, and RAW + JPEG shooting.

“With Stellar you can be a complete photo novice or you can choose to take control of the camera’s features manually,” added Luca Alessandrini, director of Hasselblad’s New Business Development. “And when you buy this camera it will be presented complete with its naturally tanned Italian leather wrist strap in a select and distinguished-looking ‘jewelry’ box.”

Stellar is Hasselblad’s second foray into the consumer photographic marketplace. Earlier this year the manufacturer released Lunar, which was recently demonstrated at SHOWFLOOR Berlin, where fashion photographers took it for a test-drive. hasselbladusa.com

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One Comment

  1. It’s simply a much cheaper Sony RX100 pimped up a bit by Hasselblad,
    but three times more expensive.
    $1,000 worth of camera and $ 2,000 for the H logo and a big pile of BS.

    Fred