SanDisk Establishes Authorized Reseller Program with Dedicated Web Portal

Retailer Program

 Milpitas, CA—SanDisk Corporation, a leader in flash memory cards, announced a new program designed to help U.S. resellers “grow their businesses while offering industry-leading flash memory products to their customers.”

The SanDisk Authorized Reseller program was developed to provide resellers with marketing and sales assets, live and online training programs, and access to a dedicated Web portal where members can learn about the latest industry trends and discover how to maximize those opportunities.

“More consumers trust their memories to SanDisk flash memory cards than to any other brand,” said Shuki Nir, senior vice president and general manager, Retail, SanDisk. “Joining our Authorized Reseller program allows resellers to differentiate themselves from their competitors and create new marketing strategies that we expect will resonate with their customers and help drive their sales.”

SanDisk will evaluate each candidate in order to determine their eligibility for membership, and accepted resellers will gain access to the SanDisk Authorized Reseller logo for use on their website, point-of-purchase displays and other collateral. SanDisk will direct consumers to authorized resellers and encourage members to display the SanDisk Authorized Reseller logo on comparison-shopping portals where they are listed.

Resellers in the United States can apply to join the SanDisk Authorized Reseller program by visiting www.sandisk.com/partners.