Canon USA Partners with 2011 Sundance Film Festival to Launch Short Film

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Lake Success, NY—Canon USA, the official digital camera of the 2011 Sundance Film Festival, will debut a collaborative film titled The Story beyond the Still, on January 23, at the Sundance Film Festival in Park City, Utah.

This exclusive event will be attended by Sundance Film Festival guests, industry professionals and members of the media. The film will then publicly premiere on February 7 on the Sundance Channel and

The Story Beyond the Still began as a yearlong contest that launched January 2010 on Vimeo and which allowed photographers and videographers to showcase their creativity in a new style of filmmaking that blended still and video images into a continuous cinematic piece begun by Vincent Laforet, a Canon Explorer of Light. The complete short film, including the final chapter starring Judd Nelson, will be viewed in its entirety at the private event during the 2011 Sundance Film Festival.

“At Canon, we strive to let the visions of all filmmakers be realized,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies and Communications Group, Canon USA. “We are proud to be a sponsor of the Sundance Film Festival where we will showcase the full The Story Beyond The Still collaborative film that demonstrates the firsthand benefits of shooting still and moving images with Canon’s industry-revolutionizing HD DSLR cameras.” 

Shooting video on DSLR cameras has become increasingly popular; in fact, nearly 20 percent of the 2011 Sundance Film Festival films were shot on HD DSLRs. These cameras allow photographers and videographers to showcase their creativity in a new style of filmmaking that blends still and video images.

Canon will also have a The Story Beyond the Still room presence the entire week to showcase its latest digital imaging products. Located at the Festival Co-op, attendees will be able to view the film, learn about Canon products and be entered into a daily drawing for a Canon EOS 60D DSLR kit.

“The advent of full HD video capture on DSLR cameras has opened the doors to new and exciting possibilities to independent and emerging filmmakers,” said Trevor Groth, director of programming, Sundance Film Festival. “It is simply amazing to see how independent films are utilizing these cameras in new and exciting ways each year. They have truly changed the game. 

Canon USA will also host educational workshops led by filmmaker Eric Schmidt, creator of the film, I Melt with You, which was shot using Canon DSLRs and will premiere at the 2011 Sundance Film Festival. These workshops, targeting film enthusiasts and professionals, will highlight the impact and need for DSLR cameras in the filmmaking industry. Attendees will gain both technical and creative expertise to advance their careers and involve them with the new realm of DSLR video.

The workshops will take place on the following dates and location: January 21, 10:30 a.m.–12:30 p.m. and January 22, 10:30 a.m.–12:30 p.m., at the New Frontier Blue Building, 1354 Park Ave., Park City, Utah.


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