Valhalla, NY—Fujifilm North America debuted its FinePix X100 premium digital camera, which was inspired by requests from professional and advanced amateur photographers from around the world. Specifically engineered to appeal to this group’s desires, the X100 combines modern technology with a traditional camera design.
It features a 12.3 megapixel APS-C CMOS sensor, a Fujinon 23mm single-focal-length fixed 35mm f/2 lens (equivalent), a 2.8-inch 460K LCD and a hybrid viewfinder.
“It has always been important for Fujifilm to introduce products that are in a class of their own, and with the FinePix X100, we have achieved that level,” said Go Miyazaki, division president, Imaging and Electronic Imaging divisions, Fujifilm North America Corporation. “The combination of a hybrid viewfinder, large APS-C sensor and a precisely matched prime lens, make this camera unique to anything else in the market, and is presented within a rangefinder design that makes it an instant modern classic.”
The FinePix X100’s custom 12.3MP APS-C CMOS sensor is internally optimized and was developed exclusively for this model. When shooting HD movies, the large sensor and the large aperture f/2 lens lets users create a soft out-of-focus image—a capability not usually available in compact cameras. According to Fujifilm, “The ideal combination of a fixed focal length lens, high-sensitivity sensor (approximately 10 times the sensitivity of a conventional compact) and a high-performance image processor captures extremely high-quality images from low sensitivity to high sensitivity.” In standard form, the planned ISO range is from 200 to 6400, but this can be expanded to include 100 and 12,800.
The camera’s hybrid viewfinder was created to reintroduce users to this essential camera experience. It combines the window-type “bright frame” optical viewfinder found in rangefinder-type film cameras with the electronic viewfinder incorporated in most compact or mirrorless digital cameras. The viewfinder can show both the shooting frame and electronic shooting data. It can also be used as an electronic viewfinder to compose or playback shots, and it offers the ability to switch between optical and electronic viewfinder modes using one-touch control.
The magnesium-alloy FinePix X100, with leather-like accents, features the classic look of a traditional film camera, with “manual” dials that let users confirm the position of the settings without turning on the power. The controls have been positioned to give speedy access to aperture, shutter speed, exposure compensation, etc., and the user can view settings even when the power is turned off. Custom modes can also be accessed with a one-touch.
Other features include: support for RAW capture with a press of the RAW button on the back of the camera; Fujifilm’s original film simulation modes that give photos the look of Velvia, Provia and Astia color reversal film emulsions; a monochrome mode; the choice between 49-point auto EVF focus area or the 25-point OVF auto focus area; 720p HD movie recording; a built-in HDMI mini connector for showing stills and movies on an HDTV; a motion panorama function to capture 180° and 120° panoramic photos; and four bracketing functions (AE, ISO, dynamic range, film simulation).
Fujifilm is offering three accessories for the FinePix X100: a retro leather “quick shot” case with matching strap; a lens hood and adapter ring compatible with 49mm filters; and a new external flash unit.
The FinePix X100 has an MSRP of $1,199.95. fujifilmusa.com