Lake Success, NY—Helping consumers to better capture the moment, even when it’s dimly lit, Canon USA introduced the PowerShot SX230 HS, which offers a 12.1 megapixel High-Sensitivity (HS) CMOS sensor, a 14x wide-angle 28mm-equivalent optical zoom lens with optical image stabilization, Full HD 1080p video recording capabilities, a 3.0-inch LCD and 32 smart auto scenes.
Introduced last year, the HS system is a technology used to enhance image quality in low-light situations without the need for a flash. Making up the system is Canon’s Digic 4 image processor combined with a high-sensitivity CMOS sensor, which helps to reduce noise at high ISO levels and expand the camera’s dynamic range to capture greater detail and color in images in darker settings. With the use of the HS system, consumers are said to be able to capture “clearer images with less noise and blur, resulting in brilliant, sharp images.”
Canon also added its new GPS feature to the PowerShot SX230 HS to help make it easier to pinpoint the exact spot a photo was taken. Through a dedicated receiver, the camera is able to collect signals from GPS satellites to obtain the latitude, longitude and altitude, and it records this information to the image’s EXIF data. The map utility software included with the camera permits viewing of photos on a map and shows the location where the image was shot. The camera also has an internal GPS logger, another first for a PowerShot model, helping to track the day’s route on a map.
The PowerShot SX230 HS features Full HD 1080p video recording with dynamic image stabilizer. Another new feature, movie digest mode, allows consumers to shoot a short video before capturing a still image and then combine a full day’s worth of videos into one clip.
Available in black, red and blue, the Canon PowerShot SX230 HS retails for $349.99. usa.canon.com