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Flixlab Launches Social Video Creation and Sharing Platform for Smartphones

Sections: Accessories, How To, Phoneography, Photo Apps, Video

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Photo Industry News

Imaging and Video Software

San Francisco, CA—Flixlab launched its new social video platform, including an initial consumer application for the iPhone to instantly share video clips and pictures, and allowing consumers to automatically create movies that can be published to Facebook.

After years in stealth mode, Flixlab’s proprietary cloud-based social video platform was developed to enable consumers to create and share movies about their daily lives using the video clips and pictures on their smartphones and their friends’ smartphones.

“Smartphones are increasingly becoming the device of choice for consumers to capture photos and video. Yet, most people do nothing with this footage—they just leave it on their phones, or at best upload single clips,” said David Slater, CEO of Flixlab. “Our research has shown that true sharing experiences require more than just single pictures and video clips; people want to share their lives by combining multiple video clips and pictures to tell a complete story. Flixlab solves this by automatically making great movies from what individuals and their friends have captured together.”

The Flixlab platform uses patent-pending video and audio analysis algorithms to parse video footage together and, in doing so, solves many of the most common consumer video production challenges. Flixlab’s algorithms are said to intelligently and automatically make editing and clip decisions so people don’t have to invest a lot of time or acquire a special skill set to produce an engaging movie. It also solves the complexities around creating movies of shared social events: source video and picture assets are shared so friends can interact, share and remix clips and photos from the same event.

 The Flixlab team is comprised of video, technology, social media and marketing experts from companies like Electronic Arts, Macromedia, Audible, Sony, Adobe and Disney. flixlab.com

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