CES 2010 News: Polaroid Reborn

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Few traditional film companies have gone through the twists and turns that have buffeted Polaroid (their past owner was arrested on allegedly constructing one of the biggest financial frauds in American history – although that was before Bernie Madoff). At CES 2010 the company looks to recapture some of that old magic with some new products that harken back to the, um, good old days…? From the release:

Polaroid will offer a completely redesigned, modern version of the Polaroid OneStep camera, the PIC 1000. The PIC 1000 will be available in a range of fun colors and use classic Polaroid Color 600 Instant Film to produce the classic white border instant pictures. The Polaroid Color 600 Instant Film will work with both classic and new Polaroid cameras and will be offered in packs of 10 pictures. The new classic PIC 1000 camera and instant color film will be available at national retailers in 2010.

Digital Instant Products

In partnership with ZINK Imaging, at CES, Polaroid will also launch a suite of new digital printing products leveraging ZINK Imaging’s Zero Ink printing technology. ZINK Imaging’s revolutionary platform produces full-color images on specially formulated photo paper recreating the Polaroid instant photo experience without ink cartridges, ribbons or toner, from digital cameras or mobile devices using in-camera or outboard printers.

The newest addition to the Polaroid family of ZINK-enabled camera products is the Polaroid 3”X4” Instant Digital Camera, a 12 mega pixel digital camera with a built-in ZINK Printer that produces 3”x4” instant pictures at 50 cents per print in under a minute. The Polaroid 3”x4” Instant Camera produces larger prints than the Polaroid PoGo Instant Digital Camera, yet is still small enough to take on the go. With the Polaroid 3”x4” Instant Digital Camera, people can snap, print and share images immediately without having to connect to a computer. People can view and crop images on the camera before they print and select from a range of borders, from borderless to the classic Polaroid frame.

The Polaroid 3”x4” Instant Camera features a rechargeable battery, as well as a large LCD screen.

For those who want to print on the go, the Polaroid 3”x4” Instant Mobile Printer will allow people to do just that in under a minute. The ZINK-enabled mobile photo printer features lightweight, sleek designs for use at home, the office, at school or on the road. Polaroid ink-free digital photo printers, including the Polaroid PoGo 2”x3” Instant Mobile Printer and new Polaroid 3”x4” Instant Mobile Printer produce full-color photos printed directly from digital cameras via PictBridge, providing a convenient solution for sharing digital images instantly.

The Polaroid 3”x4” Digital Instant Camera and 3”x4” Instant Mobile Printer will be available in the second half of 2010.

I know many artistic types mourned the loss of Polaroid instant film and I have a fondness for the format born of nostalgia. It will be interesting to see if they can revive the concept in the digital era…

In related Polaroid news, they’ve named Lady Gaga as a creative director. I only just learned a few weeks ago who Lady Gaga is so I’m really in no position to provide snarky commentary on that front, pro or con.

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One Comment

  1. Anyone is in a position to make snarky comments about Lady Gaga, at any time, on any given subject.