Lake Success, NY—Recognizing that consumers, business owners and information seekers turn to the Internet for on-the-spot information and e-commerce, Canon USA launched its redesigned and more user-friendly website.
The new site, which highlights Canon’s legacy as a leader in technological innovation, was developed to provide simple and easy access to information through an intuitive layout that groups popular areas of interest with related products. Also improved search functionality was added for more accurate content-related results. There’s also an updated product comparison tool, as well as more robust company-related and corporate information.
The product comparison tool, which includes information such as manufacturer’s suggested list pricing and specifications, enables users to compare and contrast products in detail. And the newly updated search tool offers quick-links such as “Buy Now,” along with product accessories and additional solutions that allow online customers to make purchasing decisions with a few simple clicks.
“Online communication and e-commerce have increasingly become the norm for several market segments, so it is critical in today’s evolving business environment that a company’s online presence be streamlined and easy to use, while also serving as an information-rich, brand communicator,” said Seymour Liebman, executive vice president, chief administrative office and general counsel, Canon USA. “This new, simplified website represents Canon’s dedication to remaining at the forefront of the imaging world in both the real world and online capacities.”
Also new to the site is an interactive flash piece that shows how the company grew from its first U.S. office in 1955 to the digital imaging giant it is today. Accompanying Canon’s timeline is information highlighting how the corporate philosophy of kyosei has guided the company through several environmental, philanthropic and corporate social responsibility programs. usa.canon.com