Lake Success, NY—Along with four PowerShot cameras—the PowerShot SX230 HS, Elph 500 HS, Elph 300 HS and Elph 100 HS—Canon USA announced the EOS Rebel T3i and EOS Rebel T3 digital SLRs.
Canon’s new flagship Rebel T3i was designed to offer fun, easy-to-use features for beginning photographers, and the EOS Rebel T3 provides a more attractively priced option for those looking to shoot with a DSLR.
User-friendly features include Canon’s “feature guide” instruction, which walks Rebel T3i and T3 shooters through functions and provides recommendations. An enhanced quick settings screen now includes detailed descriptions of camera settings and guided recommendations for when to utilize certain settings.
Point-and-shoot users stepping up to a DSLR will also benefit from the T3i’s scene intelligent auto mode, the most intuitive automatic mode available in a Canon Rebel to date, providing scene analysis and optimized settings. Also new to the Rebel line is the T3i’s 3.0-inch vari-angle LCD screen.
Additionally, the Rebel T3i provides: 18 megapixels of resolution; the shooting of 34 consecutive full-res JPEG images or 11 consecutive RAW images at 3.7 frames per second; ISO 100-6400; a built-in Speedlite transmitter to make multi-flash shooting easier; support for extended capacity SDXC memory cards; and video capture.
It records Full HD video at 1,920×1,080 resolution in selectable frame rates of 24p, 25p or 30p; HD video in a 16:9 aspect ratio; and standard definition (SD) video capture in a 4:3 aspect ratio, all at selectable frame rates. And its new movie digital zoom feature, a first for Canon, lets users achieve 3x to 10x magnification while shooting Full HD video; it crops the video image directly from the CMOS sensor at full resolution to preserve video quality and still provide additional telephoto power beyond just the lens. And, with its video snapshot function, T3i users can capture the video highlights of events, recording a series of two-, four- or eight-sec video clips automatically. The scenes are assembled by the camera into continuous video snapshot album files for playback and can be further edited in-camera.
For added creativity, the T3i employs creative filters that add effects to captured images without altering the original file. Four filter options include: soft focus; grainy black-and-white; toy camera to add vignetting and color shift; and miniature effect. Each of these filters can be applied to a captured still image in-camera to create a second “filtered” JPEG version, leaving the original JPEG file unaffected.
To make composition easier, Canon has added a new aspect ratio feature to the camera’s live-view function, whereby the live-view screen can display cropping lines for 1:1, 16:9 or 4:3 aspect ratios in addition to the standard 3:2 ratio.
Canon is also aiding even the most entry-level novices to add creativity to their photography by making camera adjustments with easier to understand setting options. In automatic shooting modes such as portrait, landscape, close-up, action and night scene, users can access a quick menu screen to make adjustments as per the scene’s ambience. When shooting in one of the “basic zones,” users can make adjustments as per the scene’s lighting or scene type. Users may select an ambience setting from vivid, soft, warm, intense, cool, brighter, darker to monochrome, while a lighting setting allows them to select from daylight, shade, cloudy, tungsten light, fluorescent light or sunset.
The Canon EOS T3i DSLR will be sold in a body-only configuration at an estimated retail price of $799.99. It will be offered in a kit version with Canon’s EF-S 18-55mm f/3.5-5.6 IS II zoom lens for $899.99 as well as a second kit version with Canon’s EF-S 18-135mm f/3.5-5.6 IS zoom lens for $1,099.
The Rebel T3 DSLR offers users a small, lightweight interchangeable-lens camera with HD movie capture, 12.2MP resolution and Canon’s feature guide. Putting big imaging power in a small body, the T3 uses a proprietary Digic 4 imaging processor, a 9-point autofocus system and a 63-zone dual-layer metering system. With individual pixels measuring roughly 10x larger than a pixel from a point-and-shoot camera sensor, the T3 is said to absorb more light with less noise, making it ideal for capturing high-quality images in dimly lit situations. The increased efficiencies in gathering light also make the camera better suited to freeze fast-moving objects at speeds up to 3 fps.
Compatible with SD, SDHC and new extended capacity SDXC cards, the EOS Rebel T3 also shoots 1,280×720 HD movies and has an ISO range from 100-6400. It will be offered in a kit with Canon’s EF-S 18-55mm f/3.5-5.6 II zoom lens at an MSRP of $599.99.
New Canon Speedlite 320EX and Canon Speedlite 270EX II
The Speedlite 320EX is designed to provide DSLR users with a lightweight external flash solution. Along with its regular flash functions, it includes a built-in LED continuous light option that is capable of providing full-time illumination for short distances when shooting video on a DSLR or PowerShot camera. Paired with the Rebel T3i, the 320EX enables bounce flash shooting with six positions, including ceiling bounce for vertical shooting and rear-wall bounce. Also provided is a remote firing function that can remotely fire any EOS DSLR with a built-in wireless remote control function or integrated Speedlite transmitter, such as the Rebel T3i, EOS 60D or 7D DSLRs.
The Canon Speedlite 270EX II is a compact, lightweight external flash option for Canon cameras, including select PowerShots. It’s said to be ideal for use with the Rebel T3, using only two AA batteries and enabling bounce flash shooting with four position steps from 0-90 degrees. Like Canon’s high-end Speedlites, the 270EX II allows users to control flash functions and input settings using the camera’s LCD. It also features a quick-lock mechanism and a metal mounting foot for attachment and reliable contact. In, too, adds a remote firing function.
Both new Speedlites, scheduled for April release, can be used as slave flash units in E-TTL wireless auto-flash configurations with other E-TTL compatible EOS and PowerShot cameras. The Speedlite 320EX will have an MSRP of $249.99; the Speedlite 270EX II, $169.99. usa.canon.com