Lake Success, NY—Four PowerShots, which blend Canon’s latest technology with contemporary styling, are designed for increased shooting flexibility with new settings and enhancements to smart auto mode. They also offer greater photo personalization and creativity with added scene modes and image effects, such as fisheye and miniature effects to help photographers add another creative element to images.
The SX210 IS, SD3500 IS and SD1400 IS provide technologies to secure the best pictures under challenging conditions: in addition to the face detection self-timer, the smart shutter scene mode now has smile and wink self-timers where the camera looks for a wink or smile to trigger the shutter. And smart auto mode increases the number of scenarios where each PowerShot can automatically adjust to different lighting or movement levels, while Canon’s smart FE (flash exposure) is said to automatically add the optimum level of flash illumination, aperture, ISO and shutter speed. A low light mode also features an ISO range to 6400.
All four models employ lenses with optical image stabilization and three shoot 720p HD video that, via a built-in HDMI mini-connector, can be played back on HDTVs. To support video recording, all new PowerShots accept SDXC cards up to two terabytes.
PowerShot SX210 IS. Featuring a 28mm wide-angle 14x optical zoom lens, the SX210 IS captures close-ups to broad landscapes with 14.1 megapixels. Also provided are: a 3.0-inch LCD with glare reduction; an enhanced control dial with tips; the ability to zoom optically when recording video with stereo sound and dynamic mode image stabilization; and support for Eye-Fi wireless memory cards. It retails in black, purple and gold. $349.99.
PowerShot SD3500 IS. Representing a milestone in the evolution of the Elph through the combination of added capture functionality and Canon’s touch-screen technology, the SD3500 IS boasts a 3.5-inch LCD touch screen to enable intuitive operation; users can customize settings by dragging icons to their preferred on-screen location, then utilizing “tap” operations, switch between images during playback. Also featured are: 14.1MP; a 24mm ultra-wide-angle 5x optical zoom lens; and support for Eye-Fi cards. It’s available in black, silver and pink. $329.99.
PowerShot SD1400 IS. Measuring less than one inch thick, this PowerShot has a 28mm wide-angle 4x optical zoom lens, 14.1MP and shoots HD video. It comes in pink, orange, silver and black. $249.99.
PowerShot SD1300 IS. Features include a 28mm wide-angle 4x optical zoom lens, 12.1MP and a 2.7-inch PureColor LCD. It’s offered in silver, pink, green, blue and brown. $199.99. http://www.usa.canon.com