Tamron USA has a special $50 Mother’s Day mail-in rebate on the award-winning 18-270mm Di II VC PZD All-In-One 15X zoom lens (model B008) for just eleven days starting May 3 through May 13, 2013. There is also a $30 rebate on the 18-200mm Di II All-In-One 11X zoom lens (model A14). The rebates are more »

Tamron SP 90mm f/2.8 Di VC Macro 1:1 USD You can experience the full power of life-size macro with Tamron’s new 90mm f/2.8 lens—an updated version of the company’s renowned 90mm macro lens. The lens was refined for higher detail and sharper photos with a new eBand coating, which improves its antireflection performance to reduce more »

In conjunction with the Wedding and Portrait Photographers International Expo (WPPI), taking place at the MGM Grand in Las Vegas, Nevada, March 11–13, 2013, Pentax Ricoh Imaging Americas Corporation announced consumer mail-in rebates on its 645D medium-format system as well as select Limited-series lenses when bundled with its K-5 IIs flagship DSLR. The rebates, valid more »

Olympus is making super-telephoto shooting more accessible with the introduction of its economical M.Zuiko ED 75–300mm f/4.8–6.7 II lens (150–600mm equivalent). Olympus redesigned the lens to match its OM-D E-M5 and PEN Micro Four Thirds cameras and added a ZERO (Zuiko extra-low reflection optical) coating to keep scratches off and help eliminate ghosting and lens more »

Sony has expanded its Alpha E-mount lens system to 13 native E-mount lenses plus two converters with the introduction of its 20mm f/2.8 pancake wide-angle lens (SEL20F28) and 18–200mm f/3.5–6.3 OSS powered telephoto zoom lens (SELP18200). Both are compatible with all α E-mount cameras and semiprofessional camcorders. SEL20F28. When you mount the SEL20F28 on any more »

By Jason Schneider:  With increasing numbers of point-and-shooters moving up the ranks to acquire DSLRs and mirrorless compact system cameras (CSCs), and hordes of committed enthusiasts expanding and upgrading the capabilities of their new and existing interchangeable-lens systems, it’s not surprising that the interchangeable-lens market is red hot as we move into 2013. Consumers feel more »

An environmental portrait shows the subject encompassed in its surroundings. It reveals a habitat in which it belongs, lives, works, or plays. It provides a visual representation of what the human or wildlife subject does or who it is. Environmental portraits are frequently used in magazines, newspapers and by photojournalists recording images for varied publications. more »

DxO ViewPoint v1.1 is a software solution for Windows and Mac dedicated to correcting keystoning and shape deformations caused by wide-angle lenses. The latest version improves the accuracy of ViewPoint’s perspective and cropping tools, as well as its speed, for a better user experience. DxO ViewPoint corrects the distortion of the subjects on the edges more »

Every category of lens focal length has its own characteristics. From fish eye to super telephoto, each possess inherent qualities. Different families are fish eyes, super wides, wides, normal, telephoto, medium telephoto, and super telephoto. Add zooms to the mix that cover some of these families and it’s easy to see why beginning photographers find more »

Tamron is a lens company that continues to impress. They truly want to help you take better pictures and are leading the way with innovative and interactive ideas. Here are a few of the ways you can use Tamron as a resource.   Iconic Places offers exclusive articles on their newly launched Tamron Lenses & more »