Every category of lens focal length has its own characteristics. From fish eye to super telephoto, each possess inherent qualities. Different families are fish eyes, super wides, wides, normal, telephoto, medium telephoto, and super telephoto. Add zooms to the mix that cover some of these families and it’s easy to see why beginning photographers find more »

Tamron is a lens company that continues to impress. They truly want to help you take better pictures and are leading the way with innovative and interactive ideas. Here are a few of the ways you can use Tamron as a resource.   Iconic Places offers exclusive articles on their newly launched Tamron Lenses & more »

Boasting both high performance and high image quality, this high-speed standard zoom lens offers 24–70mm coverage together with Tamron’s exclusive VC (vibration compensation) image stabilization system and a USD (ultrasonic silent drive) motor for fast, quiet autofocus. The 35mm full-size zoom lens recently took top honors as the EISA European Lens 2012–2013. If you shoot more »

Tamron’s first high-power all-in-one zoom for Sony NEX mirrorless, interchangeable-lens cameras is an innovative lens that is lightweight, compact and features a striking new form factor. And it comes in two color options: solid black or silver and black. The award-winning 11x zoom lens provides enhanced shooting flexibility with Sony NEX APS-C-format compact system cameras, more »

This is the newest lens in Sigma’s Contemporary lens line, which incorporates the very latest technology and keeps size and weight to a minimum—without compromising optical performance. Versatile, compact and portable, this lens is designed for cameras with an APS-C sensor, and it covers a focal range equivalent to 25.5–105mm on a 35mm camera. An more »

Got a DSLR recently? Or just want to zoom in a little closer? A Tamron lens is the perfect choice and we’re giving one away! Simply submit your email address below and you’re entered! If you want a great all-around lens in a compact, affordable package, this 11X zoom is an excellent choice. It’s a more »

Tamron USA Inc. has launched the Tamron Lenses & How-To App for Android and iPhone devices. The app is a handy how-to along with a Tamron product reference guide all on the convenience of your device. This app is useful for photographers who are out in the field shooting and would like a quick tip more »

When it comes to photographic gear, Canon is one of the biggest names in the industry. The company produces everything from high-end professional-grade DSLR cameras to extremely cheap point-and-shoot cameras that are practically disposable. So it is with great excitement that they are now celebrating a milestone in the production of their EF lenses. As more »

The X-Pro 1 from Fujifilm is one of those cameras that many photographers lust after. This new DSLR is getting a lot of love from people like Zack Arias, and it continues to show it has the chops to play with the big boys like Sony/Canon/Nikon. Now it appears third parties are finally getting on more »

Some time ago, Nikon pulled the plug on its 800mm lens. This was a popular choice for sport and wildlife photographers. Years went by with no replacement, but then rumors started to surface not so long ago that Nikon was indeed working on this iconic lens. Well, those rumors are now fact as Nikon officially more »