TechnologyTell

Pentax Offers Rebates on 645D System & Select Lenses Purchased with K-5 IIs DSLR

In conjunction with the Wedding and Portrait Photographers International Expo (WPPI), taking place at the MGM Grand in Las Vegas, Nevada, March 11–13, 2013, Pentax Ricoh Imaging Americas Corporation announced consumer mail-in rebates on its 645D medium-format system as well as select Limited-series lenses when bundled with its K-5 IIs flagship DSLR. The rebates, valid more »

Olympus M.Zuiko ED 75–300mm f/4.8–6.7 II Super-Telephoto MFT Lens

Olympus is making super-telephoto shooting more accessible with the introduction of its economical M.Zuiko ED 75–300mm f/4.8–6.7 II lens (150–600mm equivalent). Olympus redesigned the lens to match its OM-D E-M5 and PEN Micro Four Thirds cameras and added a ZERO (Zuiko extra-low reflection optical) coating to keep scratches off and help eliminate ghosting and lens more »

Sony E-Mount 20mm f/2.8 Pancake Wide-Angle & 18–200mm OSS Telephoto Lenses

Sony has expanded its Alpha E-mount lens system to 13 native E-mount lenses plus two converters with the introduction of its 20mm f/2.8 pancake wide-angle lens (SEL20F28) and 18–200mm f/3.5–6.3 OSS powered telephoto zoom lens (SELP18200). Both are compatible with all α E-mount cameras and semiprofessional camcorders. SEL20F28. When you mount the SEL20F28 on any more »

A Savvy Selection of 12 Enticing New Lenses

By Jason Schneider:  With increasing numbers of point-and-shooters moving up the ranks to acquire DSLRs and mirrorless compact system cameras (CSCs), and hordes of committed enthusiasts expanding and upgrading the capabilities of their new and existing interchangeable-lens systems, it’s not surprising that the interchangeable-lens market is red hot as we move into 2013. Consumers feel more »

How to Make Environmental Portraits

An environmental portrait shows the subject encompassed in its surroundings. It reveals a habitat in which it belongs, lives, works, or plays. It provides a visual representation of what the human or wildlife subject does or who it is. Environmental portraits are frequently used in magazines, newspapers and by photojournalists recording images for varied publications. more »

DxO ViewPoint Restores Natural Proportions & Perspectives in Your Photos

DxO ViewPoint v1.1 is a software solution for Windows and Mac dedicated to correcting keystoning and shape deformations caused by wide-angle lenses. The latest version improves the accuracy of ViewPoint’s perspective and cropping tools, as well as its speed, for a better user experience. DxO ViewPoint corrects the distortion of the subjects on the edges more »

Wide Angle vs Telephoto Lenses

Every category of lens focal length has its own characteristics. From fish eye to super telephoto, each possess inherent qualities. Different families are fish eyes, super wides, wides, normal, telephoto, medium telephoto, and super telephoto. Add zooms to the mix that cover some of these families and it’s easy to see why beginning photographers find more »

Tamron Roundup: See How Tamron is Helping Everyone Take Better Pictures

Tamron is a lens company that continues to impress. They truly want to help you take better pictures and are leading the way with innovative and interactive ideas. Here are a few of the ways you can use Tamron as a resource.   Iconic Places offers exclusive articles on their newly launched Tamron Lenses & more »

Tamron SP 24–70mm f/2.8 Di VC USD Lens

Boasting both high performance and high image quality, this high-speed standard zoom lens offers 24–70mm coverage together with Tamron’s exclusive VC (vibration compensation) image stabilization system and a USD (ultrasonic silent drive) motor for fast, quiet autofocus. The 35mm full-size zoom lens recently took top honors as the EISA European Lens 2012–2013. If you shoot more »

Tamron AF 18–200mm f/3.5–6.3 Di III VC All-In-One Zoom Lens

Tamron’s first high-power all-in-one zoom for Sony NEX mirrorless, interchangeable-lens cameras is an innovative lens that is lightweight, compact and features a striking new form factor. And it comes in two color options: solid black or silver and black. The award-winning 11x zoom lens provides enhanced shooting flexibility with Sony NEX APS-C-format compact system cameras, more »

Sigma 17–70mm f/2.8–4 DC Macro OS HSM

This is the newest lens in Sigma’s Contemporary lens line, which incorporates the very latest technology and keeps size and weight to a minimum—without compromising optical performance. Versatile, compact and portable, this lens is designed for cameras with an APS-C sensor, and it covers a focal range equivalent to 25.5–105mm on a 35mm camera. An more »

Win a Tamron 18-200mm Lens!

Got a DSLR recently? Or just want to zoom in a little closer? A Tamron lens is the perfect choice and we’re giving one away! Simply submit your email address below and you’re entered! If you want a great all-around lens in a compact, affordable package, this 11X zoom is an excellent choice. It’s a more »