Customer enthusiasm for connected TV features has been tepid, to say the least, in the few years the technology has been around. But if there’s one “smart TV” function hat viewers do love, it’s Netflix.
An NPD Group survey found that 40 percent of connected TV owners use Netflix to stream content- a number that reaches over 50 percent for the 18-24 year-old demographic.
The inherent success of Netflix streaming can be attributed to its content library and TV centric strategy initiated in part by the Roku launch in 2008. In our new Connected Intelligence report, Application & Convergence, we measure how consumers are using the various devices they own.
Netflix’s popularity is only expected to grow with the arrival this year of such highly anticipated content as the Kevin Spacey/David Fincher House of Cards series and the return of cult comedy hit Arrested Development.