Samsung Electronics and filmmaker Baz Luhrmann announced Tuesday that they have joined up on “a partnership created to bring passion to life through innovation and technology.” The partnership was announced a week prior to the release of Luhrmann’s new film, a big-budget 3D adaptation of Fitzgerald’s “The Great Gatsby.”
In a Samsung-sponsored short film, the director “describes his lifelong journey of storytelling and filmmaking, from inspirational moments with those that have influenced him, to the role technology plays throughout his creative process.” Such deals between top filmmakers and electronics companies have become more common in recent years, including Ron Howard’s partnership with Canon.
The electronics giant will also serve as the exclusive technology partner of the movie’s New York premiere on May 1.
In a statement, Luhrmann discussed the partnership:
“I have always been a collaborator creatively and the big breakthrough with the Samsung Galaxy and Notebook is that they enable any group of like-minded creatives, large or small, far or near, to forge true connections, to share their passions and inspirations, dreams, thoughts, and discoveries on the spot, in the moment, anywhere or anytime. The fact that the devices speak to each other in lockstep, sharing a single image, a moving picture, a song, or all three instantly, among a collective, and being able to manipulate that material while everyone shares in the experience is a huge step forward in the creative process and facilitates a passionate life.”
Luhrmann’s past work includes “Strictly Ballroom,” “Romeo & Juliet,” “Moulin Rouge” and “Australia.” “The Great Gatsby” stars Leonardo DiCaprio as Jay Gatsby, Toby Maguire as Nick Carraway and Carey Mulligan as Daisy Buchanan.