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G.I. Joe: Retaliation’s Release Date is Pushed Back to 2013

Sections: Box Office, Movies

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Rumors are swirling as to why the release date of “G.I. Joe: Retaliation” is being pushed back from June 2012 to 2013.

According to Deadline.com, Paramount’s explains that the delays are to add 3D effects, but is met with skepticism. With actions films like “John Carter” and “Battleship” doing poorly at the box office, insiders say that the studio is worried about the film’s potential and are examining ways to increase revenue.

Furthermore, it received predominantly negative reviews from test audiences; the only aspect they liked, the friendship between the characters played by Channing Tatum and Dwayne ‘The Rock’ Johnson, is ended unnaturally early when Tatum’s character is killed in the opening act. When this plot development was initially conceived, Tatum was not considered a major star. Since then though, he has appeared in “21 Jump Street,” “The Vow,” “Haywire” and will star next month in “Magic Mike.”

Insiders say that the story will be tweaked to include more of the rising actor and to maximize on his stardom. However, it is still unknown exactly how much the postponement will hurt the studio. After all, not only will major scenes have to be rewritten and reshot, but the movie’s multi-million marketing campaign will now be rendered mostly useless. Only time will tell whether Paramount made a wise decision.

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