Warner Brothers must be ecstatic. After a less than successful Spring, their Summer season seems to be peaking just at the right time. On July 12th, they unveil Guillermo Del Toro’s heavily anticipated giant monsters vs. giant robots epic ‘Pacific Rim.’ Better still, one week later, they release what is quickly becoming one of the most buzzed about films of the 2013 popcorn movie season.
Thanks to a hugely successful sneak at the Los Angeles Film Festival, James Wan’s latest excursion into horror – ‘The Conjuring’ – has enjoyed amazing reviews and the kind of social media spike that should have the studio seeing green. Lots of green. Early write-ups consider it a genre classic.
Wan, whose made a career out of delivering creative contemporary frights (he began the whole torture porn phenomenon with his amazing first film, ‘Saw’), found himself drawn to this true story, based on a case from famed ‘Amityville Horror’ paranormal investigators Ed and Lorraine Warren (played by Patrick Wilson and Vera Farmiga in the film). This story centers on the Perron family, who move into a new home and end up battling with some supernatural forces who wish to do more to their human victims than merely go bump in the night.
The first trailers promised something terrifying. Now, this EPK-like trailer/short featuring the actual Perrons themselves amplifies the dread by giving real names and faces to the shocking images onscreen. According to the feature, this is the first time they have spoken publicly about what happened to them in over three decades. Take a look:
Sends a shiver up your spine, doesn’t it. For his part, Wan welcomes this return to more bloodless, old fashioned fear. He had a hit last year with the similarly styled ‘Insidious‘ and will offer up a sequel, ‘Insidious 2,’ before heading out into the unknown territory of the frantic action film franchise ‘The Fast and the Furious‘ (he will be directing the next installment). As for ‘The Conjuring,’ Warners smells a series, since the Warrens have many more adventures into the paranormal that could easily translate into cinematic scares. Stay tuned.