There’s some disappointing news for lovers of The Incredible Hulk. In an interview with The Huffington Post, Marvel Studios President Kevin Feige confirmed there are no plans for a third Hulk movie. Feige considers The Avengers Hulk’s third movie and said “mission accomplished” in terms of the studio’s plans for the character.
Marvel has managed to make hit movies out of C-list characters including Blade and Ghost Rider. Robert Downey Jr. nailed Iron Man so well that character went from unknown to household name. Hulk is a hero almost everyone knows. People who have never set foot in a comic shop are aware of the basics: he’s green, he’s very strong and you wouldn’t like him when he’s angry. You’d think if Marvel can make money off Blade, Hulk should be an easy task.
Yet, the big screen has been the Jade Giant’s toughest nemesis. Ang Lee’s 2003 Hulk underwhelmed, so 2008′s The Incredible Hulk was a complete reboot, recasting everyone. That effort even set up a sequel, as one scene teased the transformation of Dr. Samuel Sterns into Hulk arch enemy The Leader. Maybe he could show up in an Avengers movie as a villain?
That film got more love from critics and comic book faithful, but made about the same amount of money. The 2008 Hulk flick pulled in $263 million, while Lee’s movie made $245 million and cost less to make than the reboot. The Incredible Hulk ultimately made more headlines for Marvel’s conflict with lead actor Edward Norton than anything happening onscreen.
Marvel Studios parted ways with Norton, meaning he wouldn’t reprise the role in The Avengers. Rumors circulated that it was a cost saving move. Feige politely slammed the actor with a press release saying The Avengers would need an actor “embodies the creativity and collaborative spirit of our other talented cast members.” Don’t make Kevin Feige angry. You wouldn’t like him when he’s angry.
Mark Ruffalo (The Kids Are All Right, Shutter Island) will fill the ripped cutoff shorts of The Hulk in The Avengers. It sounds like we won’t see Mean Green again until the inevitable Avengers sequel. This long-awaited film releases May 4, 2012. There’s a silver lining for Bruce Banner devotees. Feige said a lot of people who have seen the movie left saying Hulk was their favorite character.
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