The producer of Broadway’s “Spider-Man: Turn Off The Dark” and L.A based Hero Ventures are teaming up for “The Marvel Experience.” It will be an interactive show including a 4D motion ride and a traveling dome the size of two football fields. The production will weigh in at $30 million.
When Disney ponied up $4 billion for Marvel Comics, it was a safe bet popular heroes such as Spider-Man would be a part of a touring show. Some of the House of Ideas’ most beloved characters including Iron Man, Spidey and X-Men are still contracted as Universal Studios attractions. Those deals happened before the 2009 purchase. “The Marvel Experience” gets around that and honestly, sounds like a pretty fun thing to do. “Spider-Man: Turn Off The Dark” producer Michael Cohl will work with “Dark” co-producer Jeremiah Harris and Hero Ventures’ Jason Rosen.
They’re billing it as a first-person, immersive story set in the universe of Marvel Comics. In addition to the 4D ride, it will include 3D animated features, digitally projected animation, motion comic origin stories, virtual reality and holographic simulations. I’ve gone to some 4D presentations with my family and they are pretty fun. I can just imagine what kind of adventures you can have in the comic book realm. The tour is slated to begin in 2014. As Stan Lee would say, Excelsior!
Read [Superhero Hype]