You might recall that Monster was the originator of the Beats by Dre headphones that have become such a pervasive part of the cultural landscape. Monster’s newest headphones, called DNA, seek to up the ante in terms of performance, style and trendiness. By teaming up with the 2013 BET Hip Hop Awards, the company expects that some of the music industry’s most powerful and influential artists will tap into DNA… specifically the latest addition to the line, DNA PRO.
The big show airs Tuesday night on BET. Monster’s headphones will be highlighted in the show’s BET Cyphers and its 2013 Rookie of the Year Award Powered by Monster DNA, and the company expects that DNA phones will be worn during the show by various guests and presenters. “There is no better platform to showcase Monster,” says Head Monster Noel Lee.
A new commercial for Monster DNA will air that stars 2013 BET Hip Hop Award-nominee A$AP Rocky and rapper/producer (and Monster co-owner) Swizz Beatz:
Why are we telling you this? Because now that Monster and Beats by Dre are competitors, we’re curious to see how things shake out. Headphones are personal statements as much as they are products now. Let the branding wars commence!