Since the launch of the iPad nearly four years ago, just about every major consumer electronics rival- from Sony to Google to Amazon to BlackBerry to Samsung- has come out with one of their own. Now another name is entering the tablet space: DreamWorks Animation.
The New York Times reported Friday that the Hollywood studio, responsible for the ”Shrek,” “Madagascar” and “Kung Fu Panda” franchises, is coming out with a tablet, meant for children, which puts in competition with the LeapPad as well as the iPad. Produced in collaboration with manufacturer Fuhu.
The kicker for the new product, called the DreamTab, is that DreamWorks plans to program it like a cable channel and bring characters from its popular movies to the device:
Fuhu’s strategic goal with the DreamTab is differentiation — coming up with a way to persuade parents to buy its product over a competing one. DreamWorks is hoping to find a new way into the home, deepening its reputation as an innovative content creator and funneling more viewers to its programs and movies and selling more merchandise.
“By teaming with DreamWorks to create a device that will have original content — original content that is automatically and frequently updated — we are not following consumers, we are getting ahead of them,” said Jim Mitchell, Fuhu’s chief executive.
The DreamPad will be unveiled at International CES next week.