The company has scheduled a press event in New York for Wednesday, April 2, described by the press as an “update for our video business.” Reports have described the box as everything from a Roku-like box to a Chromecast-style streaming dongle, which may or may not offer gaming functionality.
Another Amazon report Thursday is more controversial. The Wall Street Journal reported that Amazon was working on a free, ad-supported video streaming service, which would represent a “departure” from Amazon connecting its streaming efforts to the subscription Prime service. However, Amazon has denied the report:
“We’re often experimenting with new things, but we have no plans to offer a free streaming-media service,” Amazon spokeswoman Sally Fouts said in an email published by Variety.