Amazon readies set-top launch; denies free streaming service plans

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amazon logoThe months of rumors that Amazon will unveil a set-top streaming box are expected to come to fruition next week.

The company has scheduled a press event in New York for Wednesday, April 2, described by the press as an  “update for our video business.” Reports have described the box as everything from a Roku-like box to a Chromecast-style streaming dongle, which may or may not offer gaming functionality.

Another Amazon report Thursday is more controversial. The Wall Street Journal reported that Amazon was working on a free, ad-supported video streaming service, which would represent a “departure” from Amazon connecting its streaming efforts to the subscription Prime service. However, Amazon has denied the report:

“We’re often experimenting with new things, but we have no plans to offer a free streaming-media service,” Amazon spokeswoman Sally Fouts said in an email published by Variety. 


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