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‘Boss’ Gets Interactive With Facebook Trailer

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Starz has launched a unique, very impressive interactive campaign to promote the upcoming season of its critically acclaimed TV series Boss.

The campaign, viewable at PriceForPower.com, interacts with the user’s Facebook account in order to splice the viewer’s own name and photos into a trailer for the second season of Boss.

The series, which was created by Farhad Safinia and stars Kelsey Grammer as ruthless Chicago Mayor Tom Kane, returns with new episodes August 17. The first season was released on DVD and Blu-ray Tuesday.

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