Spotify Hits First Birthday in the United States, Teases More Features

Sections: Music

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Yes, it’s been a year since music lovers in the US first got hold of Swedish music streaming service Spotify.  The folks at Spotify released a snazzy infographic reminding us how fast it’s gained traction.

According to their numbers,  US users streamed 13 billion songs. In an epic bit of infographic apples-to-oranges comparison, Spotify declared that’s “older than the Milky Way Galaxy.” Of its 10 million subscribers throughout the world, about 3 million have paid memberships. Spotify doesn’t break down users by territory.

The free memberships are ad supported, while a premium membership costs $10. Those are ad free and allow users to stream on mobile devices. Spotify’s aggressively seeking other partnerships as well. In Australia, McDonald’s has launched Spotify on its Facebook page. The fast food chain is encouraging users to share songs and create the”ultimate social playlist.” If that’s a hit for the two companies in Australia, don’t be surprised to see in America too. Spotify’s release urged users to stay tuned for more features, but didn’t give any details.

Nielsen Soundscan’s numbers should calm fears that streaming services will hurt digital music. Digital album sales are up 14 percent so far in 2012, and on pace to set a new record.

Read [The Verge]


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