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Chinese Theatre gets new marquees, thanks to TCL

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TCL Chinese Theater's new marquee

TCL Chinese Theater’s new marquee

TCL on Thursday unveiled new 25-foot-tall LED marquees at Hollywood’s famous Chinese Theater. The marquee was introduced at an awards ceremony in which the theater received  Theater of the Year award from the Los Angeles Historic Theatre Foundation (LAHTF). The event also featured the turning-on of the marquees, and a peak at TCL’s new 85” LED UHD Smart TV (85UH9500).

TCL calls the marquees are the brightest on Hollywood Boulevard.

“The TCL Chinese Theatre IMAX is a historic landmark that attracts millions of visitors each year from around the world. The award-winning renovation has propelled TCL Chinese Theatre IMAX into the future from a technology standpoint, which includes today’s unveiling of the 25’ TCL marquees and large displays that now shine outside the theatre,” said Chris Larson, VP of Sales and Marketing, TCL. “The tradition at TCL is to bring that same kind of theatrical viewing experience found inside and outside the TCL Chinese Theatre IMAX to the home theater. Keeping with tradition, we revealed the TCL 85” LED UHD Smart TV designed to transport that desired big screen quality viewing pleasure to your home at a tremendous value.”

The theater, which opened in 1927 and has been known at various times as Grauman’s Chinese Theatre and Mann’s Chinese Theatre, got the TCL name when the TV manufacturer purchased the naming rights in early 2013, which preceded a renovation.

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