Sorry, Glassholes: Alamo Drafthouse has banned Google Glass

Sections: Movies

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It will come as no surprise to anyone with common sense that Tim League of the Alamo Drafthouse chain of theaters has made it official policy: please don’t wear your face computers during the movie. But not because they look stupid – it’s for piracy concerns.

As Google Glass has been slightly slow to take off and truly become ubiquitous as it inevitably will, or not, the banhammer didn’t come down on the somehow irritating face computers til now. Drafthouse head honcho League spoke with Deadline about his decision.

“We’ve been talking about this potential ban for over a year. Google Glass did some early demos here in Austin and I tried them out personally. At that time, I recognized the potential piracy problem that they present for cinemas. I decided to put off a decision until we started seeing them in the theater, and that started happening this month.”

League clarified that the Google Glass policy will be enforced on a case by case basis, with consideration to users wearing Google Glass as their primary eyewear. “It will be case by case, but if it is clear when they are on, clear when they are off, will likely be OK,” he Tweeted.


Here’s League’s original Tweet, with the super cute and well-intentioned hashtag that may never catch on, #MovieManners.

League has been responding to nerds concerned customers of the Alamo Drafthouse who somehow feel compelled to wear a device which can record things on their face during a movie, even though it may be used to record the film they are watching. Here are some good Glass-related replies League put out.

While the Drafthouse policies are unflinchingly rigid, they are also beloved by the people that go to the Drafthouse. Meaning, the people will love this ban, and they will help to enforce it in the way anyone can alert a server at the Drafthouse, by writing a little note and sticking it on the edge of your tray table. Then the irritating customer who is looking at their phone or talking or making clicky-clicky with the face computer will be dealt with promptly. However, League may in the future be flexible about his policy, and said so to Deadline. He may even be able to “morph” his policies.

“I realize that technology may change and this type of device may eventually become widely adopted and even replace traditional glasses,” he said. “Down the road our policies may have to morph. Given the technology that exists today, however, I decided that banning the device while movies are playing is the best decision for us right now.”

Please note that the Drafthouse’s ban on Google Glass comes after their unflinchingly rigid bans on talkers, texters, and Madonna.

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