T-Mobile, in a remarkably short period of time, has gone from also-ran to the talk of the telecom world. Wednesday, shortly after revealing a “test drive” program that will allow customers to try out iPhones on their network without committing to a switch, the “Uncarrier” made another shocking announcement: Not only is T-Mobile launching a streaming music service – “Unradio”- along with online music perennial Rhapsody, but it’s making access music free, across a variety of services, without incurring any data charges:
Beginning immediately, T-Mobile’s Simple Choice customers will now be able to stream all the music they want from all the most popular streaming services, including Pandora, Rhapsody, iHeartRadio, iTunes Radio, Slacker Radio and Spotify — without ever hitting their high-speed 4G LTE data service. Music services from T-Mobile partners — Samsung’s Milk Music and the forthcoming Beatport music app from SFX — will also stream without data charges for T-Mobile customers.
For T-Mobile consumers on plans other than Simple Choice, the service is available for $4 a month, much less than other subscription services.
“As a committed music freak, I’m personally outraged at the way the other guys are using the music you love to lure you into overpriced plans with sweet ‘promotional offers’ that quickly roll into higher prices or trigger those absurd overage charges,” said T-Mobile CEO and President John Legere. “Music should be free of all that. Music should have no limits. So, beginning right now, you can stream all you want at T-Mobile from all of the top music services — data charges do not apply.”
Unlike most other recent announcements in the tech sector, the move wasn’t in any way rumored or expected before it happened.