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First Amazon phone ad is all about Prime, Lean In

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The Amazon Fire Phone ad

The Amazon Fire Phone ad

Amazon last month unveiled its first smartphone, the Fire Phone, last month, and it’s about a week away from shipping. So now we have the first 30-second ad for it, which lets know all about all the unbelievable things your kids will know how to do- and know how to buy- using the device:

Kids are so precocious these days, what with girls reading “Lean In,” and boys saying “boom.”

The ad advertises that the new phone “comes with Amazon Prime,” with “no extra charge,” which I suppose is true except for the cost of all the stuff you buy.

The AT&T-exclusive phone comes with a year of Prime, as well as an innovative, 3D-like interface. It starts at $199.

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