Beginning at 11 p.m. on August 17 -the night before the general release- Walmart stores will host over 2,000 release parties featuring movie trivia and special giveaways. In addition, Walmart will also offer special guest appearances by the film’s actors in select cities: Marietta, Ga, Dallas, Miami, Phoenix, and Santa Clara, Calif.
At midnight, fans will receive a pack of collectible “The Hunger Games” cards along with their purchase of the movie. Some packs will even include an autographed card from either Jennifer Lawrence, Liam Hemsworth, or Josh Hutcherson. Those who prefer to pre-order the DVD or Blu-ray online at Walmart.com before its release on August 18 will have a chance to win a trip to Los Angeles to attend the premiere of upcoming sequel “The Hunger Games: Catching Fire” or other exciting prizes.
Walmart is also offering an exclusive “The Hunger Games” two-disc Blu-ray or DVD movie gift set that includes a digital UltraViolet copy and a mockingjay pendant. The UltraViolet copy will allow customers to upload their purchased movies to an online digital library, enabling them to watch them on most Internet-connected devices, including tablets, televisions, smartphones, and gaming consoles.