After an astonishing 14 years on the air, BET’s daily video countdown show 106 & Park will leave TV for something new in the digital realm in 2015 – hard to say what, yet. With 5.7 million (!) Twitter followers, #106andpark could make a seamless transition from being BET’s flagship show into a viable digital media entity. Or it could just mean a loss in the after-school TV-watching tween pop culture universe. Nah – #106andpark is killing it pop-culture wise.
Adorable hosts Bow Wow and Keshia Chante will sign off for the last time on 12/19.
BET has canceled 106 & Park after 14 years on the air. The network announced today that the Total Request Live-style daily variety show and video countdown will air its final episode in December and morph into an online-only production in 2015. The 106 & Park brand will continue to be associated with specials throughout the year such as BET’s New Year’s Eve broadcast 106 & Party. BET’s website describes 106 & Park as “BET’s flagship show” and “the network’s most popular music series of all time.”
Now, BET isn’t calling 106 & Park “cancelled.” They are sincerely hoping their devoted and ferocious fans follow them to the digital realm. And fans of 106 & Park watch because they know great pop culture moments will happen. From Janet Jackson to Tom Cruise to Halle Berry to FLOTUS Michelle Obama to Jaime Foxx, huge stars have visited 106 & Park over the years, as do fresh new music acts on the way up. But as any media outlet knows, it is the audience – the community – that drives things like numbers and profits. So the BET execs are thanking the audience for their support, and inviting them to join them when the digital version of 106 & Park launches – don’t say they didn’t ask nicely, because they are.
Stephen Hill, BET’s President of Music Programming and Specials, had this to say about the show:
We all have our favorite moments from the show that has put youth culture on television daily since the first year of this century. We have pride in being involved with the show that has welcomed almost every movie star, music superstar and fresh-faced talent you can name (you can even throw in a first lady). We’ve all laughed with and been entertained by the young men and women hosts that have charmed us at 6 p.m. (and more recently 5 p.m.) each weekday.
All of us have been touched by 106 & Park.
Now it’s time for 106 & Park, as a daily TV entity, to take a bow and exit.
It’s been a great 14-year run as America’s top music/variety show on cable. And now that very valuable brand is going to take its talents to the digital realm. The interactive brand you helped build, 106 & Park, is alive and well…and it’s moving to the space in which our audience NOW interacts with music the most: online. It’ll be very exciting to connect with the millions of people that are already engaged with 106 & Park and other BET digital and social media entities and bring content that will further evolve the 106 & Park brand — and enhance the overall BET Networks brand. As we transition to the digital space, we look to continue 106 & Park’s role as both a leader of and a mirror to youth culture. We’ll have more information to share about how that is to roll out very soon.
I’m not trying to minimize it; this is a very big change. We thank all the people who have worked on the show over the years; the talented hosts, the hard-working staff, production crews and all the incredible guests we’ve had. Most of all, we’d like to humbly thank the “livest audience,” both in studio and at home, who fueled this landmark TV show from the very beginning. Meet you in the digital domain.