Nintendo’s “Play As You Are” Ad Campaign Pitches 3DS to Young Women

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Nintendo 3DS XL

Nintendo has unveiled a new ad campaign featuring Olympic gold medalist Gabrielle Douglas, Glee star Dianna Agron and Modern Family’s Sarah Hyland.  The “Play As You Are” ads will begin Oct. 1, promoting the 3DS and 3DS XL.

Douglas was one of the Olympics’ breakout stars for two gold medals in gymnastics. Keeping with her golden theme, she’ll appear in ads for New Super Mario Bros. 2. The world’s most famous plumber is constantly chasing gold coins in the game. The latest Mario Bros. actually launched in August, but with holiday shopping coming soon Nintendo is making another push.

Agron loves visual art and will help Nintendo pitch Art Academy: Lessons for Everyone. It teaches real world art techniques including pencils, paints and pastels. Art Academy releases Oct. 1. Agron will also team with a legendary 3DS puzzle hero to advertise his new game Professor Layton and the Miracle Mask.

Hyland’s Modern Family character Haley is always up on the latest fashion trends. Thus she’ll appear in ads for Style Savvy: Trendsetters, an Oct. 22 release that allows players to create customized fashion boutiques. Hyland will also be in a 3DS holiday ad for Sparkle Snapshots 3D.

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