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Microsoft Brings in Former CBS Exec to Create Interactive Programming

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Some of Xbox Live’s new properties

Microsoft is aggressively pushing for its Xbox console to be an entertainment destination for consumers. The video game system already provides content from ESPN, Hulu and Netflix. Now it has brought former CBS president Nancy Tellem aboard to promote interactive programming.

Tellem’s new title is Entertainment and Digital Media President. Among her responsibilities is launching a new production studio that will develop content for Xbox and other devices. She’ll also help Microsoft streamline its Xbox entertainment offerings.

We’re seeing a lot of entertainment options influenced by social media and its instant interaction. Xbox Live’s UFC and ESPN apps allow viewers to pick the winners of upcoming events. This month, Microsoft is introducing what it calls “Two-Way TV” experiences with National Geographic and Sesame Street. These are interactive experiences catered for family viewing. In the release announcing her hire, Tellem expresses her desire to make Xbox a one-stop shop for entertainment.

I am excited to be a part of the continued evolution of Xbox from a gaming console to the hub of every household’s entertainment experience,” Tellem said. “The Xbox is already a consumer favorite. And we now have a tremendous opportunity to transform it into the center of all things entertainment, from games, music and fitness to news, sports, live events, television series and movies, so consumers have one destination for all their entertainment needs.

Read [Los Angeles Times]

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