Apple has been rumored since last year to be planning an Apple-branded living room TV, and one potential hiccup about the venture has always been access to content. That’s what has largely crippled Google TV, a TV software venture launched by Google.
But reports over the weekend find Apple making progress. According to Reuters, Apple is in talks with EPIX to bring content to products that include the new TV. EPIX is owned by Paramount, MGM and Lionsgate. The content would also become available on other Apple devices, according to the report.
The name, launch plans and even the existence of Apple’s TV have not been confirmed. But Apple’s late CEO, Steve Jobs, told biographer Walter Isaacson last year that he felt the company had finally “cracked” the idea of a TV.