After it brought Spider-Man and Darth Vader into its fold, nobody seems to think Disney is finished. A persistent rumor has Disney looking at Hasbro, owner of the Transformers and G.I. Joe. Both brands come with already established toy lines, movie and cartoon franchises. They’re perhaps the most famous Hasbro toy brands, but far from the only ones. The company’s portfolio also includes Magic: The Gathering, Dungeons and Dragons and My Little Pony.
Hasbro advisers are adamant that they haven’t even talked to Disney about such an idea. The rumor alone was enough to drive the toy company’s stock price up in the short term. The Providence Journal’s John Kostrzewa offers a couple of reasons this may just be rumor. Contrary to popular belief, even Disney doesn’t have an unlimited supply of money. Its $4 billion purchase of Lucasfilm will pay off in the long run, but it may not be ready for another huge acquisition. There’s also the matter of any agreements Hasbro might have with Disney competitors.
Right now, this is just speculation. And while Hasbro may not have anything going, the publicity and rise in stock price certainly doesn’t hurt them.