After purporting to examine the extent to which corporations manipulate art and entertainment with last year’s “POM Wonderful Presents: The Greatest Movie Ever Sold,” pop documentarian Morgan Spurlock seems primed to provide a good example of the phenomenon with his next project: a documentary/concert film about One Direction.
The international phenomenon boy band of course are purely a product of Simon Cowell’s pop music/television empire. All five members of One Direction originally competed as solo entrants on the original, UK version of Cowell’s The X-Factor. When they failed to progress very far as five solo acts, they were quickly cobbled together into a group. The rest, as they say, is history. Since that fateful day, almost exactly two years ago today, when they performed Natalia Imbruglia’s “Torn” (of all things) on the UK X-Factor the lads have attracted one of those fan bases which are at once terrifying and inexplicable to almost anyone who’s not a tween girl.
The rise of One Direction coincides with another trend, the popularity of 3D concert/lifestyle films featuring pop stars. As The Hollywood Reporter points out: “The behind-the-scenes music movie is a blend of concert footage and slice of the musician life that purports to give fans a glimpse into the real artists. It’s a genre that has come to life in recent years and has proved popular because it does not cost much to make.” “Katy Perry: A Part of Me” and “Justin Bieber: Never Say Never” were both incredibly lucrative recent entrants in this popular subgenre.
Spurlock will direct and produce the film. Fuller, unsurprisingly, is on board as a producer as well. The subject matter will perhaps be a better fit for Spurlock’s glib, lightweight style than the hunt for Osama Bin Laden.