In recent years, the spot hasn’t been so prestigious, airing failures from Prime Suspect to The Firm to The Jay Leno Show. The latest contender is Do No Harm, a medical drama about a doctor with multiple personality disorder. Sort of like “Dr. Jekyll and Mr. Hyde” meets House.
The show premieres Jan. 31, and its stars include Steven Pasquale, Alana De La Garza and Phylicia Rashad. Here’s the spot:
Incidentally, Do No Harm films at a building literally next door to our offices in Philadelphia, and I’ve walked by the production trucks on the way to work every day for the past six months.