Amazon “Something New” commercial offers a quick glimpse of the soon-to-be-announced Kindles

It appears as if Amazon has offered a bit of an early glimpse at the upcoming Kindle devices. A commercial aired during the recent Giants and Cowboys game and offered a look at the “Paperwhite” Kindle. This is the backlit e-ink model. The commercial then later shows what appears to be a larger sized Kindle Fire. That said, the commercial is appropriately dubbed “Something New” and can be seen above in a slightly raw format or by clicking the link for The Verge below as they have a much cleaner version available. Regardless though, we suspect this commercial will soon be in regular rotation and as of now — it is just a matter of time before we have all the official details from Amazon.

Via [YouTube] and [The Verge]