Apple CEO Tim Cook offers open letter apology in regards to Maps

There has been plenty said about the most recent version of Maps on iOS 6 so we will keep this brief. Our take, iOS 6 Maps does have some issues and while they are disappointing to see, the real bother here was the fact that Apple offered their own (not quite-as-good) solution in place of something that was tried and true (Google Maps). That is not to say that we think Apple Maps will not be improved, however in this case — Apple took something that was good and replaced it with something that was, well, not so good. In fact, Apple CEO Tim Cook has recently posted an open letter regarding this issue. Cook notes that Apple “fell short” and they are doing everything they can to make Maps better. Anyway, without any further adieu, here is the letter from Tim Cook;

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple’s CEO

Via [Apple]

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