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Target will use QR codes in store to encourage mobile holiday shopping

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Target has come up with a way to leverage its mobile app and engage holiday shoppers at the same time. On October 14, Target will display QR codes for this holiday season’s most popular toys in the main aisle in its store. Shoppers who either need to shop quickly, or acquire a gift that is currently out of stock, can scan the QR codes with Target’s app. From there, they’ll be able to purchase the item from the app and have it shipped anywhere within the United States free of charge.

In case you’re curious as to what some of the most anticipated toys of this holiday season are, Target has that covered too. Toys such as Furby, the Halo 4 Warthog Vehicle, Hasbro’s Easy Bake Ultimate Oven and the LeapFrog LeapPad2 Explorer are among the favorites.

Site [Target]

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