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Jawbone once again selling the UP fitness braclet

Sections: Gadgets / Other, Lifestyle

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Jawbone originally launched the UP fitness bracelet back in November of last year. And well, many will remember how that worked out. Putting the past aside, it looks like Jawbone has officially re-launched the UP. The bracelets are available for purchase beginning today, November 13 and come priced at $129.99.

The Jawbone UP is available in three sizes — small medium and large and in several colors to include Onyx, Mint Green, Light Grey, Blue, Navy Blue, Red, Orange, Hunter Green. Those considering a purchase will be able to find the UP online with Jawbone or with Apple, AT&T and Best Buy.

In term of what the Jawbone UP can do — it will track how you move, eat and sleep. You wear the UP on your wrist and it tracks your steps throughout the day and provides you with alerts during periods of inactivity. Flipping over to the night and the UP will monitor your sleep and gently wake you when it is time to rise.

In addition, the UP also allows the user to track whet they are eating and how they feel. And in return, the UP fitness bracelet is said to be able to offer insights.

“UP analyzes your data to deliver highly personalized insights. It reveals connections between different elements of your life, shows how you compare to others, and educates with new information that’s tailored for you. The more you use UP, the more powerful the insights will become.”

The Jawbone UP works in conjunction with an iOS app, which can be downloaded from the iOS App Store. All said and done, assuming Jawbone worked out all the original issues, the only complaint we have at this time is the lack of support for Android.

Via [Jawbone UP]

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Keep reading to check out the full press release…

UP™ by Jawbone® Helps you KNOW YOURSELF

A Wristband and App System, Powered by MotionX®, is a New and Innovative Tool for Better Daily Living

SAN FRANCISCO – Nov. 13, 2012 – Jawbone® today announced UP, a new wristband and app system that helps you discover things about yourself that you never knew. UP tracks how you sleep, move, and eat, and gives you personalized insights to help you make smarter choices to feel your best.

“UP marks our commitment to solving everyday problems for real people,” said Hosain Rahman, Jawbone CEO and Founder. “We’ve combined hardware, software, and data, developed 28 new manufacturing processes, and created unparalleled testing standards validated by nearly three million hours of real-world testing. The resulting breakthroughs have allowed us to create the category’s first truly day-and-night wearable product – a band that looks great and fits effortlessly into the way you live, along with an app that delivers detailed data with meaningful insights to help you achieve your goals.”

UP Gives You a Rich Picture of Yourself
UP utilizes sensors in the wristband, the powerful phone in your pocket, and data in the cloud to deliver a narrative of your daily life:

Sleep: UP employs a revolutionary sleep tracking system. Sophisticated motion-sensing technology tracks micro-movements of your wrist to deliver unprecedented detail including how long it took you to fall asleep, how much light vs. deep sleep you got, how long you were in bed and how many times you woke up during the night. By using the new Power Nap feature or setting the silent Smart Alarm, UP wakes you at the most optimal point in your sleep cycle so you wake up feeling refreshed and alert.
Move: UP gives you comprehensive information about how you move throughout the day, including active vs. idle time, intensity of movement, total steps, distance, and calories burned. UP also vibrates gently to remind you to get up and move when you’ve been inactive for a specified amount of time.
Eat: UP helps you understand more about your food choices. Simply take a photo of your food to create a visual journal, or go deeper by scanning a barcode or searching the database for more complete nutritional information.
Mood: UP lets you keep track of how you feel throughout the day so you can correlate how your sleep, movement and eating affect your mood.
Insights: UP analyzes your data to deliver highly personalized insights. It reveals connections between different elements of your life, shows how you compare to others, and educates with new information that’s tailored for you. The more you use UP, the more powerful the insights will become.

UP is Designed for the Way You Live

UP is a sophisticated computer wrapped comfortably around your wrist and built to withstand everyday life. Encased in a smooth, hypoallergenic, medical-grade rubber, UP is shower- and splash-resistant so that you can wear it all day and night. With up to ten days of battery life you rarely have to take it off to charge.

Available on November 13
The UP band comes in three sizes (Small, Medium, and Large) and eight colors (Onyx, Mint Green, Light Grey, Blue, Navy Blue, Red, Orange, Hunter Green) and will be available for $129.99 at Jawbone.com, Apple, AT&T, and Best Buy nationwide beginning November 13.

The UP by Jawbone App is available today for free from the App Store on your iPhone or at www.itunes.com/appstore/. The UP wristband is required for the app.

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