Asustek Computer Inc., the Taiwanese electronics maker has self-proclaimed to be Apple’s greatest competitor in combined tablet and notebook sales by 2013. As the leading motherboard maker and the fifth-largest laptop maker by shipments, Asustek’s competitive pricing is already pushing the company past Samsung in the tablet market, reports the Wall Street Journal.
Their Nexus 7, a seven-inch tablet priced nicely at $199 and their 11.6-inch Vivobook, which goes for $499.99 on Best Buy’s website is currently the top-selling touch screen notebook computer. With affordability definitely on their side, Asustek is creating itself as force to be reckoned with in the U.S. market. This infiltration of the market was also aided by the company’s Twitter presence, created in May.
Asustek Chief Fancial Officer David Chang said on Monday that the company expects to ship 12 million Android tablets next year, a 90.5% increase from this year’s 6.3 million units shipped — combined with Windows notebook and tablet shipments to grow 7.6% to 24 million units in 2013, up from 22.3 million this year.
In the third quarter of this year, Asustek ranked fourth among tablet makers with 8.6% of market sales, trailing Apple with 50.4%, Samsung with 18.4% and Amazon.com Inc. with 9.0%, reports market researcher IDC.