Seoul-based LG Electronics announced Sunday that they have exceeded 10 million sales of their L-series smartphones. The milestone correlated to eight figures in sales for the mobile communications electronics company since the L-series was introduced in February.
The L-Series includes the Optimus L3 (3.2-inch display), the Optimus L5 (4.0-inch display), the Optimus L7 (4.3-inch display) and the recently added Optimus L9 (4.7-inch display). The series “incorporates timeless design with fine details that further differentiates LG’s mobile devices from the competition.”
With the L-series smartphones, LG continues to push the 4G LTE market and develop new technologies included in their products. The company feels that their achievement reflects 10 million happy customers.
“This milestone demonstrates the importance of delivering smartphones with stylish design, comparative size and display and enhanced UX [user experience] features,” published Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. “Whereas other manufacturers are putting all their eggs into a one-size-fits-all phone, our strategy is to develop mobile products for all types of customers according to their individual needs and lifestyles.”
The impressive benchmark was thanks to LG’s design philosophy of their L-series handsets, which is comprised of five aesthetic elements, the company says. And these elements include ‘Modern Square Style,’ comfortable grip when holding it in your phone; ‘Floating Mass Technology,’ providing a slimmer look; ‘Seamless Layout,’ making for an intuitive arrangement of keys; ‘Harmonized Design Contrast,’ which includes the phones’ metallic accents, adding a sleek and simple design; and ‘Sensuous Slim Shape,’ that “draws one’s gaze to the unique form factor.”
There you have it. The LG L-series Android-based phones are good looking and dependable. On this foundation, LG has reached and continues to reach new heights.