Apple, Please Don’t Release an iPhone 5S

Sections: Apple, Business News, Gadgets / Other, Google, Mobile, Smartphones

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The First Generation iPhone. Revolutionary in 2007. credit: Carl Berkeley

There are various reports about the next iPhone.  Forgive me in advance for not making this post about those reports. I’ll give you a heads up though: there is a new iPhone coming that will be marginally better than the current iPhone. Read that last part again.

Is that supposed to excite us? Are we supposed to be OK with these marginal improvements?

The iPhone has looked more or less identical for the past couple of years. Yes, it is a cash cow for Apple.  The current strategy seems to be working for its bottom line. The current strategy is also boring.  It has produced devices that feel more or less the same while Google and Microsoft are developing different products.  Look at the original Motorola Droid and the Nexus 4.  Two dramatically different devices.  Now look at an iPhone 3gs and iPhone 5. A clearer screen and different design, yes, but are there any dramatic changes?  Even the design change is not as dramatic as the Droid and Nexus example.

Let me be clear in saying that the iPhone is a great device. It is a solid smartphone and don’t think anyone could go wrong with one. Still, I think Apple is playing it a too safely with the iPhone in this rapidly changing market.  Who knows, maybe I’d feel differently if I were an Apple stockholder.

How do you feel about the iPhone upgrade cycle?  Is it getting stale or am I just crazy?

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  • Tom

    If you look closely you will notice that the iPhone 4/4S/5 and the original iPod have a lot in common. It fits well in my hand. I can use a single hand to operate it, and it takes 5 seconds to learn how to use it, yet never feels old. It works. Just like a steering wheel on a car, why change the design if people find it comfortable and intuitive.