Apple’s products have always distinguished themselves from the competition with solid build quality, reliability and… well, high prices, so there was always something fishy to rumors of a “cheaper iPhone”.
Still, numerous sources said Cupertino’s bosses are seriously pondering launching an iDevice for the masses, so we started thinking there had to be some truth behind all these speculations. Well, guess what, there isn’t!
Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing, has gone on record and said in an exclusive talk with Chinese newspaper Shanghai Evening News that “despite the popularity of cheap smartphones, this will never be the future of Apple’s products.”
Schiller has even motivated this apparently hasty business decision by saying that “although Apple’s market share of smartphones is just about 20 percent, we own 75 percent of the profit”. Like it or not, that’s actually a solid rationale. After all, if people are buying what Apple is selling for how much the company is asking, why risk chipping those huge profit margins just to boost market share?