Samsung Cancels ATIV Tab US Launch After “Modest Feedback” From Retail Partners

Sections: Computers, Mobile Computers

submit to reddit

It’s weird to see Samsung back up from releasing an upper mid-range mobile device in the States after the very successful past couple of years, but that’s exactly what’s happening with the ATIV Tab.

The Windows RT 10-incher was unveiled back in August 2012, but it seems it hasn’t been on top of many wish lists.

“There wasn’t really a very clear positioning of what Windows RT meant in the marketplace, what it stood for relative to Windows 8, that was being done in an effective manner to the consumer.  (…) When we added those two things up, the investments necessary to educate the consumer on the difference between RT and Windows 8, plus the modest feedback that we got regarding how successful could this be at retail from our retail partners, we decided maybe we ought to wait. “ motivated the decision Mike Abary, one of Samsung’s Senior Vice Presidents.

But as much as we admire Samsung for the company’s latest progresses, especially in the Android smartphone market, we have to call b.s. on that statement above. We don’t think the cancelation has anything to do with people’s education or lack thereof in relation with Win 8 and RT, but everything to do with the flop that Windows-powered tablets are in their entirety, at least up until now. That, my friends, is the naked truth.

Via [Phone Arena]

Print Friendly