Amazon Kindle Fire HD One-Ups iPad Retina Screen in New Ad (Video)

“You may not be able to tell the difference,” says the advertisement’s narrator, as both the iPad and the Kindle Fire HD are side-by-side displaying the same images. “But your wallet definitely can.”

Amazon’s new 30-second ad draws the comparison in screen resolution between the iPad and the (new, larger) Fire HD 8.9-inch screen. Visually, the Fire looks awesome. Actually, both tablet screens do. I feel that strictly based on just screen clarity, sure, either would be a sufficient choice for new tablet owners.

But Kindle Fire’s $299 price tag sure does appear as the ‘nice price’ alongside Apple’s $499 iPad MSRP.

Take a look:

Are tablet users really most concerned with screen resolution? Correct me if I’m wrong but aren’t OS and user-ability ranked somewhat high in deciding which computer is best for an individual; perhaps above display preference?