Samsung Intros REX Series of “Smart Feature Phones” for Emerging Markets

Sections: Cellphones, Communications, Mobile

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The popularity of feature phones has been on the downfall for a couple of years now, but that doesn’t mean there’s absolutely no place on the market for such modest gadgets. Nokia’s Asha line is just one example in that direction, with strong sales in the niche being expected to play a major role in the restoring of the company’s financial balance.

Meanwhile, Samsung isn’t keen to leave out a single inch of the mobile phone market uncovered, so get ready for the “Asha killers”, dubbed simply REX. The REX family of “smart feature phones” (great branding, by the way) consists of four “dumb” devices, the 60, 70, 80 and 90.

The REX 90 is the leader of the pack, although some of you might find its specs… well, laughable – 3.5-inch touchscreen with 320 x 480 pixels resolution, 3.2 MP camera, Wi-Fi, Bluetooth and a 1,000 mAh battery.

The REX 60 sports a 2.8-inch OVGA resistive display and a 1.3 MP cam, the 70 packs a 3-inch QVGA capacitive panel and a 2 MP snapper, while the 80 comes with the same screen as the 70, but a slightly more capable 3.2 MP cam.

All four phones are due out in India, as well as other emerging markets “soon” for prices ranging from $80 to $120.

Via [Samsung]

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