Is Microsoft all-in with its mobile operating system? Could be. It seems as if the company has earned more criticism than praise since the release of the Surface RT, which still hasn’t attracted much attention from vendors or consumers.
The Windows phone hasn’t fared so well either. Microsoft’s mobile comeback is shaky at best and considering the importance of tablets and the smartphone market, one would think that Microsoft would have a backup plan in place. According to Microsoft CFO Peter Klein, however, the company has no “plan B” in place and it isn’t even considering one.
During the annual Goldman Sachs Technology and Internet Conference this week, Reuters asked Klein if Microsoft has a new game plan in the works in light of Windows RT and Windows Phone’s muted receptions. “It’s less ‘Plan B’ than how you execute on the current plan,” the executive responded. “We aim to evolve this generation of Windows to make sure we have the right set of experiences at the right price points for all customers.’”
Microsoft is looking to go beyond lowering prices and ensuring that Windows RT and Windows 8 succeed. They hope to strengthen the Windows ecosystem and make it more appealing, by “tweaking the plan.” I applaud Microsoft for sticking to their guns and giving it all they’ve got, but I still have to wonder what amount of “tweaking” will be needed to stay viable in such a competitive tablet and smartphone market?